A Macfarlanes team has advised private equity firm Exponent and other selling shareholders on the sale of UK-based media intelligence and data insights market leader Gorkana Group to US-based, provider of PR software, Cision.

The Gorkana Group was created when Exponent acquired Durrants in 2006.  Since then, the business has grown both organically and through further acquisitions, adding Metrica in 2009 and Gorkana in 2010.

The Macfarlanes team was led by head of corporate Charles Meek, with corporate partners Alex Edmondson and Emmie Jones.  Head of the tax group, Ashley Greenbank, provided tax advice.