Milbank, Tweed, Hadley & McCloy LLP has advised the three leading European broadcasters ProSiebenSat.1 Media SE, Mediaset S.p.A. (Italy and Spain) and Television and Francaise 1 S.A., on establishing the European Broadcaster Exchange (EBX), a European media cooperation. The new joint venture, EBX, is set up by a third-party joint venture and has its head office in London.

The focus of EBX is initially to be on programmed video campaigns, which include the automated and data-based management of digital advertising time marketing of online advertising space of broadcasters and other providers.

The acquisition is still subject to approval by the competent cartel authorities.

A Milbank team led by Martin Erhardt comprehensively advised ProSiebenSat.1, Mediaset and TF1.1 as lead counsel comprehensively on corporate, tax and competition law in relation to the joint venture.

Advisor ProSiebenSat.1 Media SE, Mediaset S.p.A., TF1 S.A.: Milbank, Tweed, Hadley & McCloy LLP

Martin Erhardt (lead, Corporate/M&A, Munich), Mark Stamp (Corporate/M&A, London), Thomas Kleinheisterkamp (Tax, Munich), Alexander Rinne (Competition, Munich), Michael Pujol (Corporate/M&A, Munich), Anna Bryant (Corporate/M&A, London), Katharina Kolb (Competition, Munich)