Norton Rose Fulbright has advised one of Australia’s largest privately-owned marketing services groups IPMG, on the disposal of Fivia, a digital advertising management software provider, to the leading provider of advertising management software for media companies, WideOrbit.

Headquartered in Paris, France with U.S. operations based in New York, Fivia is the longest established provider of automated inventory, order and billing management software designed for online advertising.

Headquartered in San Francisco, California with offices across the U.S., WideOrbit has nearly 400 employees globally. The company comprehensive product line helps major media companies manage the entire workflow of advertising sales, from placement and optimization through to invoicing.

This acquisition will help expand WideOrbit’s digital offering.

The Norton Rose Fulbright team in Paris was led by corporate partner Jon Harry, assisted by Clément Palos. The employment aspects of the deal were handled by partner Laure Joncour with the support of of counsel Marie-Thérèse Eugenio.