Norton Rose Fulbright represented Strike Holdings LLC (known as Bowlmor) in a merger with AMF Bowling Worldwide, Inc. (AMF) to form Bowlmor AMF.

Bowlmor, the leading upscale bowling brand, merged with AMF, a name synonymous with American bowling for generations, creating what is now the world's largest operator of bowling centers with 7,500 employees, 272 bowling centers and combined annual revenue of approximately $450 million.

Bowlmor AMF will include three separate brands and categories of bowling centers—Bowlmor Centers, Bowlero Centers and AMF Centers.

Bowlmor co-sponsored a Plan of Reorganization that resulted in AMF emerging from bankruptcy. Other co-sponsors, which were second lien lenders to AMF, included an affiliate of Cerberus Capital Management, L.P. and Credit Suisse. The Plan of Reorganization involved, among other things, the combination of the Bowlmor and AMF businesses, raising $320 million of new first and second lien debt that was used to pay off creditors in the bankruptcy and bankruptcy expenses, as well as provide working capital for the combined Bowlmor AMF business.

The Norton Rose Fulbright mergers and acquisitions team was led by partners Neil Gold and Jeff Marks and included senior associate Erik Mengwall and associate Nicole Wright. David Barrack and associate David Schwartz assisted on issues of corporate bankruptcy and insolvency, while senior counsel James Stahl offered support in real estate law matters.

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