International technology, media and telecoms law firm Olswang has advised Betfred, one of the UK's best known betting brands, on its agreement to use the online gaming platform of GVC, a leading e-gaming operator in both the B2C and B2B markets.Betfred will fully migrate its online business, including all its sportsbook and gaming offering, to the GVC platform on an exclusive basis.

GVC's platform allows players to access a variety of multi-channel content choices around sports and gaming, while a wealth of backend data will enable Betfred to offer a large degree of personalisation for users.

Phil Siers, Chief Commercial Officer at Betfred, commented: "The Olswang team's expertise and understanding of the gambling sector was an important factor in ensuring a smooth completion. We enjoy a longstanding relationship with Olswang, and would like to thank them for their advice and insights."

The Olswang team was led by Commercial Partner, David Zeffman, who commented: "We are delighted to have worked with Betfred on this significant transaction, which is indicative of Betfred's continued commitment to innovation and delivering ever better experiences for its user base. We have no doubt that the partnership will enable Betfred to rapidly expand its online offering and drive further growth in a key area."

David Zeffman worked alongside Anna Soilleux, Senior Associate in the Commercial Team.

Representing GVC Holdings were in-house lawyer Tim Endersby and Thomas Talos and Nicholas Aquilina of Brandl & Talos.