International law firm Pinsent Masons has advised LoopUp Group plc on its £8.5m placing and admission to AIM.

LoopUp is a global software-as-a-service provider of remote meetings and is headquartered in Shoreditch, London. It employs approximately 100 people across offices in London, San Francisco, New York, Boston and Hong Kong.

The Pinsent Masons team advising on the transaction was led by corporate partner Russell Booker supported by Adam Murphy, Chris Watts, Philippa Ward and Charles Baker.

Commenting on the deal, Russell Booker, said: "It is fantastic to see LoopUp succeed as one of the first UK tech companies to IPO since the referendum to leave the EU."

The LoopUp product is designed to eliminate common frustrations associated with conference calls. The placing proceeds are intended to be used to introduce inbound marketing, expand the sales team and also increase access through online distribution.

LoopUp's Co-CEO, Steve Flavell, said: 

"We were impressed with the team at Pinsent Masons which guided us through what was a complex and, at times, difficult process. In particular we would highlight their tech-sector expertise which helped them provide us simple, clear advice when called for."