Swedish Match AB, a market leader within the product areas snus and moist snuff as well as other tobacco products, has announced the acquisition of the Danish snuff producer V2 Tobacco.

V2 Tobacco fits very well as a complement to Swedish Match. Its modern and adaptable production allows Swedish Match improved flexibility and expanded opportunities to adapt to changing consumer desires, helping Swedish Match move further toward its vision of a world without cigarettes. In the transaction, Swedish Match will acquire 100 percent of the shares in V2 Tobacco.

About Swedish Match

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are snus and moist snuff, other tobacco products (cigars and chewing tobacco), lights (matches, lighters, and complementary products), and other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US.

About V2 Tobacco

V2 Tobacco is a Danish company, founded in 2006, with modern and flexible production facilities in Silkeborg, Denmark. The yearly production volumes include close to 20 million cans of chew bags and snus combined. The company is active in more than 25 markets, with the main markets being Denmark, Sweden and Norway, Germany, Switzerland, online, and a small but growing presence in certain other European markets.

Bruun & Hjejle acted as legal advisor to Swedish Match AB.