International law firm Taylor Wessing has advised News International and BrandAlley S.A. on the UK management buyout of online retail company BrandAlley UK Limited, the leading UK fashion private sales site. The buyout was backed by private investors.

BrandAlley was launched in the UK as a joint venture between BrandAlley S.A. and News International. The company pioneered the designer flash sale model in the UK and this year launched Outlet, a permanent designer catalogue which now accounts for 12% of total sales.

The Taylor Wessing team was led by corporate senior associate Andrew Davis and corporate partner Russell Holden, supported by a multi-disciplinary team including corporate associates Alexandra Richardson and Michelle Davis, intellectual property partner Roland Mallinson, technology partner Graham Hann and tax senior associate James Meakin.

Russell Holden commented: "We are delighted to have represented both News International and BrandAlley S.A. for the first time on this exciting transaction and we wish the management team well in continuing to build a successful UK business".

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