Taylor Wessing has advised mobile marketing firm MOBKOI on its acquisition by You & Mr Jones, the global ‘brandtech’ group, which has taken a majority stake in the company for an undisclosed sum.

Founded in 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI creates mobile advertising campaigns for over 100 premium brands and works with more than 1,000 publishers in 35 markets, such as the BBC, FT, Forbes and Vogue. The company has offices in London, Paris and Frankfurt.

Quentin Le Pape, co-founder said: “Today we pride ourselves on being a true partner to brands, at a time where there is a real disconnect between ad tech and brand marketers.

“After three years of hyper-growth we are thrilled to be part of You & Mr Jones. We share the same core values and a distinct vision when it comes to using technology to build brands. Collaborating with group companies such as Mofilm and fifty-five together while launching the New York office will be our immediate priorities.”

The deal will enable MOBKOI to expand its operations into a number of major global markets, launching a New York office, before going on to open offices in Dubai, Singapore and Sydney.

Mike Turner, partner and International Head of Technology, Media and Communications at Taylor Wessing said: “MOBKOI is a thriving, fast moving company and it’s been great to work with them at such an exciting stage in their development. The AdTech industry is accelerating at a fantastic pace, with the proliferation of mobile devices presenting endless opportunities.”

The Taylor Wessing team was led by partner Mike Turner and senior associate Alexandra Richardson with support from Katie Kaplucha and Adnan Rose