Taylor Wessing advised Tech City icon Unruly on its sale to News Corp, in a deal worth up to £114m.

Unruly joins Wahanda, Prozone and Alertme amongst many others who have recently been advised by Taylor Wessing through significant liquidity events.

Corporate partner and international Technology, Media & Communications head Mike Turner, who led the Taylor Wessing transaction team for Unruly, said: “We are unquestionably at the forefront of the UK tech scene. Scott, Sarah and Matt are exemplars of all that is good about the London tech market, and we are proud and grateful to have been part of their journey through growth to liquidity”.

Support was also provided by Taylor Wessing on Tax, Employee Incentives, IP, Real Estate and Employment and Pensions by from Andrew Davis, Sian Skelton, Ann Casey, Alan Evans, Rosalind Connor, Paul Callaghan, Nikol Davies, Sophie Fry, Uravi Patel, Neil Hawley, Kate Keeling, Sarah Franke, Roxane Bradley, Felicity Staff, Neil McKnight and Anna Humphrey.

Unruly is a video adtech company and is the leading programmatic platform for social video advertising. Founding members Matt Cooke, Sarah Wood and Scott Button started the company back in 2006, in a shared office in Brick Lane. Unruly now has 200 staff across 15 offices and count giants such as Dove, Evian and Renault amongst its clients.