We were advising Gutsy Animations Oy in complex negotiations concerning the production of new animated Moomin TV-series. The Moomins were created by internationally known author and illustrator Tove Jansson and nowadays Moomin Characters holds the official Moomin copyrights and Bulls Presstjänst is the partner in licensing. In all, nine books, five picture books and 73 comic strips stories were published between 1945 - 1993 with the addition of numerous television series, films and even a theme park Moomin World.