White & Case LLP has advised French advertising and public relations company Publicis Groupe on the acquisition of Nurun from Quebecor Media, to strengthen its digital operations, for C$125 million (€87 million).

The White & Case team in Paris was led by partner Francois Leloup with support from associates Guilain Hippolyte and Sophie Nguyen on corporate matters. Partner Alexandre Jaurett, counsel Valerie Menard and associate Marie-Amelie Roger advised on social aspects. Antitrust issues were handled by associates Orion Berg and Estelle Leclerc. White & Case teams in Beijing, Madrid, Milan, New York, Shanghai and Washington, also supported the transaction.

Publicis was advised in Canada by McCarthy Tetrault law firm.

This is the second transaction on which White & Case has advised Publicis Groupe in less than a year. In November 2013 the Firm supported the company’s acquisition of Interactive Solutions, one of the largest Polish-based digital agencies.