Grupa Netsprint (an Innova Capital portfolio company) has acquired Way To Grow, which specializes in optimizing the advertising space of publishers in the programmatic model. The potential of the newly acquired company is to help the foreign expansion of the group.

WaytoGrow Sp. z o.o. was founded in 2014 by Dominik Czarnota, Janusz Michalik and Lukasz Grodecki, who had worked together at sites such as nk.pl and Interia.pl.

Adding Way To Grow is the next step in implementing the Grupa Netsprint strategy based on data and advanced algorithms. According to wirtualnemedia.pl, "The purchase of Way To Grow is a strategic acquisition that strengthens the potential of Grupa Netsprint in the area of programmatic."

Monika Bronowska, CEO of Grupa Netsprint, said: "Now we will be able to offer our partners even more comprehensive services and even more effectively support their business. An effect of synergy will also be the intensification of activities on other markets."

According to Dominik Czarnota, "We have a very committed team in which we strive to maintain a balance between experience and the potential of young people. Thanks to this, we power each other to work, and this translates into better and better results for the company."

The team at Wierzbowski Eversheds Sutherland advising Grupa Netsprint included partners Michal Karwacki (head of PE & VC) and Ewa Szlachetka (head of M&A and capital markets), senior associates Pawel Lasota and Natalia Burchardt and associate Marek Tolcz.

Michal Karwacki said: "We are glad that we could assist the buyer in this deal. We see consolidation trends in the digital sector, including advertising, SaaS and big data, and we would like to be part of such changes on the market."