Joint Venture Wilmaa & Teleboy
The two Swisss web TV plattforms Teleboy and Wilmaa entered into a joint venture arrangement. The joint venture's purpose is to coordinate the marketing activities of Teleboy and Wilmaa through a jointly held service company. Each of the joint venture partners has a 50% stake in the service company.
Teleboy was founded in 2002 (at that time operating under the name "TV-Guide"). In 2010 Teleboy launched the first web based TV in Switzerland. Wilmaa was founded in 2008 and has become the leading web TV provider in Switzerland in the meantime.