Baker McKenzie advises Casino on a new partnership with DIA regarding retail brands purchasing
Baker McKenzie has advised CASINO, a long-standing player in the French retail market and one of the global leaders in food trade, in the creation of the joint venture CD SUPPLY INNOVATION by CASINO and DIA.
This new entity will gather the two partners’ retail brand expertise as well as their experience in logistics and supply management. It will be in charge of purchasing retail brand and low-price goods for the two groups, however only for a part of their suppliers and while preserving their commercial and operational independence.