Hogan Lovells Advises Adobe in US$4.75 Billion Acquisition of Marketo
Silicon Valley, 20 September 2018 – Hogan Lovells is advising Adobe in its acquisition of Marketo, the market-leading cloud platform for B2B marketing engagement, for US$4.75 billion. This acquisition brings together the richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities with Marketo’s lead management and account-based marketing technology to provide B2B companies with the ability to create, manage and execute marketing engagement at scale.